Ria Atayde to host new TV5 show but stays with Star Magic

Mario Dumaual, ABS-CBN News

Posted at Jul 23 2020 06:14 PM | Updated as of Jul 23 2020 11:39 PM

Ria Atayde to host new TV5 show but stays with Star Magic 1
Ria Atayde during her pictorial session for TV5. Handout

MANILA -- Kapamilya actress Ria Atayde has found new work as host of TV5’s upcoming morning show "Rise and Shine." 

The station released Atayde’s pictorial Thursday for the show produced and directed by Mike Tuviera of APT Entertainment. She will co-host "Rise and Shine" with erstwhile Kapamilya artist Pokwang and Pauleen Luna Sotto. 

Cris Navarro, Atayde’s ABS-CBN handler, said that Atayde will remain a contract artist of the Kapamilya network’s Star Magic talent pool. 

“Star Magic has worked with APT before. Less than two weeks ago, they asked us to recommend some names and Ria was chosen,” Navarro said.
 
Atayde herself is overwhelmed by the whirlwind negotiation but is glad that she will be working with friends. The "Rise and Shine" production team had earlier considered Kisses Delavin and Janella Salvador as the third host of the show. 

The daughter of award-winning actress Sylvia Sanchez, Atayde has logged several projects with ABS-CBN including “Ningning,” “Sino ang Maysala,” and “My Dear Heart.”

TV industry insiders hope that "Rise and Shine," which begins airing mid-August, will also usher new employment opportunities for displaced ABS-CBN workers. TV5 programming consultant Perci Intalan earlier told ABS-CBN News that the station is open to blocktimers and co-produced shows with other industry players.