Vice Ganda, Pokwang, Jessy Mendiola strike career changes amid TV crisis

Mario Dumaual, ABS-CBN News

Posted at Jul 17 2020 06:08 PM

MANILA -- Amid the TV industry crisis, artists and producers are banding together to find new and alternative creative platforms to survive. 

Viva Entertainment is poised to make Vice Ganda as its first contract artist to have his own exclusive entertainment website called viceganda.com with its first offering “Gabing Gabi na Vice." It will be launched on July 24.

“This will be the digital universe of the comedian which will also been seen on Facebook, Instagram, Twitter and other social media accounts,“ Viva marketing head Jay Montelibano told ABS-CBN News. “The thrust is to drive all these traffic to the viceganda.com website.” 

TV5 has also opened new opportunities for artists and blocktimers through its cable subsidiary Cignal Entertainment. Two of those who have already made the transition are erstwhile Kapamilya artists Jessy Mendiola and Pokwang. 

Mendiola headlines her own health show, “Fit for Life,” while Pokwang will co-host a new game show “Fill in the Banks” with Jose Manalo, produced by Mike Tuviera’s APT Entertainment. 

Pokwang will also team up with Pauleen Luna and a teen princess in APT’s daily morning show, “Rise and Shine.” 

TV5 programming consultant Perci Intalan said the new Cignal co-ventures are integral to the network’s open-door business policy, especially at this time. “We want to cast a wider net to employ more artists and industry players through blocktime or co-production arrangements and platforms,” Intalan said. 

Cornerstone Entertainment, which is more identified with the management of ABS-CBN artists, is now also partnering with TV5 and Cignal. “They have reached out to us. Cornerstone will venture into content production, it will be under Cornerstone Studio. We are currently working on two projects,” said Cornerstone top honcho Erickson Raymundo. 

Director Joel Lamangan has also pitched a new TV series for TV5, while other blocktimers and TV producers are in talks with IBC13 and Channel 11 whose franchise is owned by evangelist Eddie Villanueva. 
Kapamilya stars are being tapped to headline the yet-untitled projects with the said networks which hopefully will bring back the stellar energy and robust business of mainstream TV broadcast. 

Also expected to make their mark in their own digital platforms are Anne Curtis and Sarah Geronimo. Other celebrities like Judy Ann Santos and Ivana Alawi have pushed their own shows on the internet. 

More important, the new shows on digital and TV will hopefully provide new employment venues for workers displaced by the pandemic and the retrenchment of ABS-CBN with the rejection of its franchise renewal.