MANILA - It cannot be disputed: "The Voice Kids" is a ratings juggernaut.
For a fifth consecutive week, the ABS-CBN program breached 40% in nationwide ratings, according to a Kantar Media panel size that represents 100% of the Philippine TV viewing population.
On its social media accounts, "The Voice Kids" announced that it registered a national TV rating of 42.4% on July 11 and 45.2% the following night.
Its July 12 viewership beat its previous all-time high of 42.5% set last June 28, also for a Blind Auditions episode featuring coaches Sarah Geronimo, Bamboo and Lea Salonga recruiting young artists into their respective teams.
Before that, the current season's highest was 40.7%, set last June 13.
The 45.2% rating is also the local franchise's highest since its June 2013 debut, across two seasons of the adult version "The Voice of the Philippines" and the first "Kids" edition that also broke records at the time.
The first season of "The Voice Kids," which named Lyca Gairanod as the title winner, peaked at 37.7% with its final live performance night.