Kapamilya shows primed for international audience
MANILA, Philippines -- "Ina, Kapatid, Anak," the recently concluded drama series starring Kim Chiu and Maja Salvador, will be the latest ABS-CBN program to air in foreign territories, after the international successes of shows like "Pangako Sa'Yo," "Magkaribal" and "Lobo."
According to ABS-CBN International Distribution, in an announcement released Tuesday, the just-ended Primetime Bida offering will soon air in other countries worldwide.
"Ina, Kapatid, Anak," whose final episode aired on June 14 registered a nationwide rating of 42.9%, is titled "Her Mother's Daughter" for its international audience. Photo: Handout
This, after the ABS-CBN business unit showcased the series directed by Jojo Saguin and Don Cuaresma, along with several other titles, at recent content trade shows held in France and Turkey.
Retitled "Her Mother's Daughter" for its international audience, "Ina, Kapatid, Anak" was highlighted in ABS-CBN's exhibits at the Marché International des Programmes de Télévision (MIPTV) in France last April and at DISCOP West Asia in Turkey last March.
Both events are international conventions where media companies can sell and acquire content, such as TV programs and formats, among participating groups.
Along with "Her Mother's Daughter," ABS-CBN International Distribution also exhibited at these events the Kapamilya network's "biggest hits" in recent years -- the Coco Martin- and Julia Montes-starrer "Walang Hanggan," which has the English title "My Eternal"; and the "kilig-serye" starring Richard Yap and Jodi Sta. Maria, the ongoing "Be Careful With My Heart."
All three programs were highlighted for their respective nationwide TV ratings, as measured by multi-national market research group Kantar Media.
ABS-CBN International Distribution showcased the Kapamilya network's "latest hits" at the recent DISCOP West Asia content market event in Istanbul, Turkey. Image courtesy of ABS-CBN International Distribution's Facebook page
ABS-CBN International Distribution Head Leng Raymundo, in a statement, expressed confidence that "the phenomenal performances of these three dramas locally are indicative of a strong emotional connection that is seen to transcend across all cultures and boundaries."
Other recent Kapamilya series that have been packaged for an international audience, according to the official website of ABS-CBN International Sales, are "Kahit Puso'y Masugatan" ("Hearts on Fire") and "Kung Ako'y Iiwan Mo" ("Without You"), which both aired in 2012.
Early this year, the same ABS-CBN business unit disclosed that the Malaysian television network TV3, has expressed "strong interest" to acquire more Kapamilya-produced programs, including "Be Careful With My Heart."
As of January this year, the first commercial TV station in Malaysia has already acquired 95 hours of content from ABS-CBN -- including "My Binondo Girl" and "My Girl," the 2011 and 2008 series which both starred Chiu; and "Mara Clara," the 2010 remake of the well-loved 1992 soap opera.
Other ABS-CBN programs that have aired in Malaysia, among them through pay-TV channel Astro Bella, are "Dahil May Isang Ikaw," "Magkaribal," "Prinsesa ng Banyera," "Impostor," "Imortal," "Budoy" and "Iisa Pa Lamang."
A trailer for the 2010 remake of "Mara Clara" featuring its Cambodian dub that went viral on YouTube
Over the years, Kapamilya drama series have also been dubbed in English, Khmer, Mandarin, Bahasa Melayu, Vietnamese, Turkish, Russian and French. They have also been subtitled in Bahasa Melayu and Romanian.
According to the official website of ABS-CBN International Sales, the 2000 series starring Jericho Rosales and Kristine Hermosa, "Pangako Sa 'Yo," is among the best-selling series across foreign territories.
Considered as ABS-CBN's premiere "teleserye" offering, "Pangako Sa'Yo," aside from airing in Cambodia, will get a local adaptation in the country produced by the Cambodian Television Network. The TV station had earlier scheduled production on the remake to start in the first half of 2013.