Why FHM will not hold a 'sexiest' victory party this year

ABS-CBN News

Posted at Jun 15 2017 08:21 PM

For years, the FHM Philippines' "100 Sexiest Women" victory party has been a highlight for readers of the men's magazine. Jonathan Cellona, ABS-CBN News

MANILA -- FHM Philippines will not be holding a party to celebrate the results of its annual "100 Sexiest Women" poll. 

Anton Umali, the magazine's editor-in-chief, said the decision comes amid plans to reallocate their resources towards their digital platform. 

"Para ma-explain lang sa fans, iyong brand kasi, we're starting to re-allocate our sources to a more digital platform where we want to give our readers and our partners better opportunities," he told ABS-CBN News' Gretchen Fullido on Thursday. 

Umali quickly added, however, that the winner of the yearly ballot will still get their time in the spotlight. "Abangan na lang kung paano," he teased. 

As of Thursday, Nadine Lustre leads the poll ahead of Kim Domingo, Rhian Ramos, and Angel Locsin. 

Regardless of who wins, Umali said that his team are happy with the names included in the partial results so far, saying that it perfectly illustrates the changing definition of "sexy" for many Filipinos. 

"There are different kinds of sexy and we want to celebrate different kinds of sexiness," he said. 

Voting ends Thursday midnight.