MANILA, Philippines – Veteran film and television actress Rosa Rosal is this year’s recipient of the U.P. Gawad Plaridel.
In a statement, the University of the Philippines College of Mass Communication (UP CMC) said it chose to recognize Rosal this year for her outstanding contributions to the broadcasting industry, particularly in the field of television.
“Ms. Rosal utilized her popularity and successfully employed television to benefit the less fortunate without fanfare and sensationalism,” the statement said.
UP CMC said Rosal’s “unquestionable integrity, unceasing and genuine volunteerism, and tireless humanitarian work and advocacy epitomize the value that other public persons have forgotten or taken for granted.”
Rosal will receive her trophy, which was designed by National Artist Napoleon V. Abueva, on July 31 at the the U.P. Film Institute Film Center ’s Cine Adarna.
It will be awarded to her by UP president Alfredo E. Pascual and UP Diliman chancellor Caesar A. Saloma.
Rosal is expected to deliver a lecture on using television for public service and humanitarian work during the event.
Last year, the award was given to Eloisa C. Canlas (a.k.a. Lola Sela) for her outstanding contributions in the field of radio.
Past recipients include Philippine Daily Inquirer founder, Eugenia Duran-Apostol (2004, Print Journalism); actress Vilma Santos (2005, Film); Fidela “Tiya Dely” Magpayo (2006, Radio); Cecilia L. Lazaro (2007, Television); Atty. Pachico A. Seares (2008, Community Print Media); and Kidlat Tahimik (2009, Film).
The award is named after Marcelo H. del Pilar (nom de plume, Plaridel), the selfless propagandist whose stewardship of the reformist newspaper La Solidaridad helped crystallize nationalist sentiments and ignite libertarian ideas in the 1890s.