Smart lands ‘Crash Landing on You’ star Hyun Bin as new endorser


Posted at May 27 2020 06:44 PM | Updated as of May 28 2020 02:53 PM

Smart lands ‘Crash Landing on You’ star Hyun Bin as new endorser 1
Hyun Bin (right) has been tapped as the newest endorser for Smart, after the success of "Crash on Landing on You." Netflix

MANILA – (UPDATED) It was a teaser punctuated with the promise that they're going to make a "big RiVeal" on June 1, this coming Monday. 

But it seems even PLDT chairman and CEO Manuel V. Pangilinan could not resist spoiling the surprise, dropping the huge news that they got "Crash Landing on You" star Hyun Bin as the newest endorser for Smart Communications, his company's wireless unit. 

Smart posted on Twitter a brief teaser giving a glimpse of their newest face this Wednesday, hinting: "The Captain is coming."

Many were quick to speculate that it would be Hyun Bin, and this was shortly confirmed by Pangilinan himself, who replied to the post: "Yes. Hyun Bin it is. ...Go go go Smart!" 

Pangilinan also said that ads online and on TV featuring Hyun Bin will premiere around Monday noon. 

In an official announcement, Smart said Hyun Bin will be its new endorser as it launches its new thematic campaign which centers on amazing experiences for its customers.

“We believe Hyun Bin and our partnership with him embodies our brand value which is to be part of the pursuit of their passions and Filipinos are certainly passionate and crazy about K-dramas and Captain Ri,” Smart said.

At the end of the statement, the telecommunications company teased that this is just the start of its renewed commitment to give its subscribers more amazing experiences and there’s so much more to watch out for.

Hyun Bin is one of the stars of "Crash Landing on You," a new hit K-drama which follows a South Korean billionaire heiress who falls in love with a North Korean soldier after she accidentally lands in his territory following a paragliding accident. Son Ye-jin is his co-star.

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