MANILA — (UPDATED) “Darna” star Jane de Leon on Thursday was introduced as the new ambassador of health brand Santé at Makati.
In a press conference, it was announced that de Leon will be the brand ambassador for Santé Barley and Daily-C.
Santé chief executive officer Joey Marcelo also said the brand is honoring frontliners who are the “unsung” heroes amid the COVID-19 pandemic.
“More than all the characters that Jane de Leon portrays in her movies and teleseryes, we know that she is always kind and compassionate and uses her strength and influence to help others and because it is our commitment to helping everyone live better lives, Jane perfectly embodies what Santé is all about,” Marcelo said in a statement.
“She represents the hardworking and dedicated Filipinos who have risen to become heroes of their families, especially amid these uncertain times,” he added.
De Leon said it is important to prioritize your health to ensure that you deliver in your line of work.
“Before we can become heroes for others, we need to ensure that we are strong and healthy. I have always considered health and wellness very important, especially now that we face a global health crisis,” de Leon said.
“I am very grateful to be part of the Santé family. As the new brand ambassador of Santé Barley and Daily-C, I hope that I can encourage more Filipinos to take care of their health so that they can take good care, even more, of their families and loved ones,” she added.
In a press conference, the actress noted that helping yourself will ensure that you can take care of others.
"Hindi lang po ako Darna sa telebisyon. As a human being as Jane de Leon, I need to take care of myself kasi paano ka makakatulong sa ibang tao kung if you cannot help yourself, if hindi ka makakabangon everyday. Dapat talaga magsimula sa ’yo at magsimula sa ating lahat," she said.
Asked how she will use her voice as a superhero figure, de Leon said: "Sobrang malawak po ito. May physical, may mental, emotional siguro pinaka-importante is physical din because ito po ‘yung ginagamit natin everyday."
"Hindi po tayo makaka-function nang maayos kung hindi po tayo malusog. That’s why we need to take care of ourselves and to remind other people na rin."
De Leon is set to fly as the iconic komiks superhero in “Mars Ravelo’s Darna: The TV series” soon.
Earlier this month, producer JRB Creative Production teased the reveal of Darna’s full battle gear, with a photo of de Leon sporting the headdress but garbed in a robe that covers the rest of the costume.
Helmed by acclaimed director Chito S. Roño with Avel Sunpongco, “Mars Ravelo’s Darna: The TV Series” is scheduled to premiere “very soon,” according to the latest teaser.