MANILA — James Reid is among the international performers coming together for a virtual concert that aims to unite Asian artists and leaders "for the fight against COVID-19 and the xenophobia affecting Asian communities."
The Careless Music founder's participation in Identity: Project Blue Marble was announced on Tuesday.
Project Blue Marble is an eight-hour live streaming event featuring performances to be held on May 30.
The concert will also be a donation platform, with proceeds going to United Way, a US non-profit group spearheading "efforts to support those impacted by the COVID-19 outbreak by providing protective gear, food, disinfection and sanitization, and financial support in certain areas."
Project Blue Marble is using the hashtag #OurIdentity for the hours-long stream, referring to Asians grappling not just with the pandemic, but also xenophobia in some parts of the world.
The pandemic, which originated in Wuhan, China, has led to an increase of racism-related incidents and racist sentiments targeted at Asians, according to the Human Rights Watch.