Floyd Mayweather, Jr. lands a punch against Manny Pacquiao in Las Vegas. Photo by Steve Marcus, Reuters
MANILA - The numbers are in for the free-television broadcast of the long-awaited bout between Filipino boxing icon Manny Pacquiao and unbeaten American Floyd Mayweather, Jr., which was aired simultaneously by three of the country's biggest networks.
The unprecedented, multi-channel airing of "Battle for Greatness: Pacquiao vs. Mayweather" started at 10:00 a.m. on May 3 across four networks -- ABS-CBN, GMA-7, TV5 and local rights holder Solar Sports.
Previously, GMA-7 exclusively aired Pacquiao fights on free TV, but waived this upon the boxer's request so more Filipinos could watch his clash with Mayweather, who won by unanimous decision.
Combined, "Battle For Greatness" averaged 46.9% in nationwide viewership, according to Kantar Media, but it was ABS-CBN that had more Filipinos tuned in to the so-called fight of the century.
The Kapamilya network's telecast registered a national TV rating of 24%, while GMA-7 and TV5 got 20.4% and 2.5%, respectively.
In a statement, ABS-CBN added that its rating peaked at 26.7% for the main bout, beating GMA-7 (23.4%) and TV5 (2.8%) in their respective telecasts.
Through the airing of the undercard bout, ABS-CBN got the biggest viewership with 21.2%. To compare, GMA-7 registered 17.1%, while TV5 garnered 2.1%.
A multi-national market research group, Kantar Media's data is based on a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBNnews.com is the news website of ABS-CBN Corp.