Andi Eigenmann signs non-exclusive deal with Regal


Posted at Apr 20 2010 08:34 PM | Updated as of Apr 21 2010 04:41 AM

MANILA, Philippines – Primetime star Andi Eigenmann on Tuesday signed a 3-movie contract with Regal Films.

She, however, clarified that she can also do movies with ABS-CBN’s Star Cinema since it's a non-exclusive deal.  "But for now, I am proud to be a Regal baby!" she said.

This is the latest milestone for the star who emerged as the leading young actress now in show business based on the phenomenal ratings of her fantasy drama, “Agua Bendita.”

"Agua Bendita," the heartwarming story of twins Agua and Bendita, topped the national TV ratings in March 2010, with an average rating of 39.4 percent, according to global media specialist TNS (Taylor Nelson Sofres).

Under her contract, Eigenmann is set to do a remake of the 80s hit “Temptation Island, “Shake, Rattle, & Roll,” and comedy movie “Madir Dearest.” Also in the works is the revival of “Problem Child,” the movie that launched her aunt, Cherie Gil.

Daughter of Drama Diva Jacklyn Jose, Eigenmann comes from a long line of acting greats, including grandparents Eddie Mesa and Rosemarie Gil, uncle Michael de Mesa, cousins Sid Lucero and Geoff Eigenmann, and father Mark Gil.


Meanwhile, “Agua Bendita’s” strong performance pushed ABS-CBN's national audience share to hit 45 percent, higher by 11.9 points than GMA Network's 33.1 percent in March 2010.

Year-on-year, ABS-CBN's audience share grew by 2.1 points from 42.9 percent in March 2009, while GMA's audience share dwindled by 2.7 points from 35.8 percent in March 2009.

Industry analysts also noted that ABS-CBN has gained ground in Mega Manila with its audience increasing to 36.9 percent in March 2010, up by 3.9 points from 33 percent in March 2009.

GMA Network's hold in Mega Manila has weakened with audience share tumbling to 37.8 percent in March 2010, down by 4.9 points from 42.7 percent in March 2009.

As posted in the TNS website, 7 out of the top 10 most watched weekday programs in March were ABS-CBN programs. “Kung Tayo’y Magkakalayo” came in second with 34.6 percent, “Habang May Buhay” in fourth (28.3%), “Tanging Yaman” in seventh (23.8), “Rubi” in ninth (22.3%), and Wowowee in tenth (22.1%).

“TV Patrol World” ranked third and topped all news programs nationwide with an average rating of 32.5 percent. Its leadership is affirmed by a Pulse Asia survey conducted from February 21 to 25 February 2010 showing 63 percent of Filipinos believing that ABS-CBN is the most credible TV network in covering the election campaign. GMA was far second with 55 percent.

ABS-CBN also dominated the weekend top 10 regular programs. “Pilipinas Got Talent” placed first (36.5%), followed by “Rated K” (33%), “Agimat: Tonyong Bayawak” (29.5%), “Goin Bulilit” (29.4%), “Maalaala Mo Kaya” (27.4%), “TV Patrol Linggo” (24.9%) and “TV Patrol Sabado” (23.7%).

The network’s Sunday variety show “ASAP XV” was no match for GMA 7’s newly launched “Party Pilipinas,” which lost by four points. ASAP XV rated 18.5 percent vs Party Pilipinas' 14.5 percent last March 28 when GMA's new show was launched.

ABS-CBN's AM radio station DZMM is not only leading in radio in terms of audience share according to 2010 Nielsen Mega Manila RAM, but its cable TV channel DZMM TeleRadyo is the number one cable news and information channel in February 2010.

DZMM scored a 22 percent audience share. DZMM TeleRadyo climbed to 24th spot among all cable TV channels, beating other news channels such as CNN, BBC, Channel News Asia, Bloomberg, and CNBC.

TNS is a leading market research group in the world with a proven track record in audience research measurement systems in 32 countries. It started releasing its national television audience measurement (NUTAM) data on February 2009 with panels, composed of 1,370 representative households, covering urban Philippines and reporting on seven sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court. -Mario Dumaual, ABS-CBN News