MMFF 2018 on track to hit P1-B target

ABS-CBN News

Posted at Jan 03 2019 06:01 PM

MANILA — After over a week in cinemas nationwide, the 2018 Metro Manila Film Festival (MMFF) is on track to hit its box-office target of P1 billion, a spokesperson said on Thursday.

Stars of ‘Fantastica,’ led by Vice Ganda, wave to fans during the MMFF Parade of Stars last December 23. George Calvelo, ABS-CBN News

“Despite the rains, we are very happy to say that a large part of the Filipino audiences have gone back to the theaters again this holiday season,” MMFF executive committee spokesperson Noel Ferrer said in a statement.

According to the festival organizer, its 2018 edition has exceeded the 2017 Christmas and New Year box-office gross of the MMFF, but did not give specific figures.

It’s unclear whether it pertained to the individual dates of Christmas Day and New Year’s Day, or the one-week duration between the holidays.

Last year, the executive committee reported that the 2017 MMFF “set new records” at the box office, but did not reveal the total earnings. The 2015 edition grossed more than P1 billion, making it the box-office record holder at the time.

Coco Martin, star of ‘The Puliscredibles: Jack Em Popoy,’ waves to fans during the MMFF Parade of Stars last December 23. George Calvelo, ABS-CBN News

“We are looking forward to more and more people watching all the MMFF entries until January 7, and it is significant to note that there have been additional theaters where you can catch the films of your choice Let’s all carry on to the P1B mark! Mabuhay ang pelikulang Pilipino!” Ferrer said.

Under MMFF regulations, film outfits participating in the festival are not allowed to disclose earnings of their respective entries.

The last update on the box-office race — which tallied the Christmas day premiere of the eight films — placed fantasy-comedy “Fantastica” as the frontrunner, followed respectively by action-comedy “The Puliscredibles” and horror flick “Aurora.”