Viral 'distracted boyfriend' meme is sexist, ad watchdog rules
Umberto Bacchi, Thomson Reuters Foundation
Sep 27 01:10 AM
| Updated Sep 27 01:44 AM
LONDON- A viral meme showing a man staring at another woman while walking with his girlfriend has been ruled sexist by Sweden's advertising watchdog, after the picture was used by a local internet company to publicise job vacancies on social media.
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