Sapporo TV Tower looms over at the Odori Park 

MANILA - Cebu Pacific said it is launching direct flights between Manila and Sapporo in January next year. 

Sapporo, which is the capital city of Hokkaido, is also known as the City of Snow and the winter capital of Japan.

"Filipino travelers can also now look forward to participating in the world-renowned Sapporo Snow Festival in February, snowboarding in the Teine Ski Resort, or visiting the Jozankei Onsen for its relaxing baths and natural views," the airline said.

The new route, which will start on January 16, 2025, will cut travel time from 10 hours to "only around five hours," Cebu Pacific said.  This is compared to other airlines with layovers, the budget carrier said.

The Gokongwei-led carrier said it will be the only airline to offer direct flights between Manila and Sapporo.

“We are thrilled to be the only carrier to offer non-stop flights between Manila and Sapporo. The launch of this route is a testament to Cebu Pacific’s mission of expanding its international network and making air travel accessible to a wider range of passengers. We are excited to offer more Filipinos the opportunity to experience the winter charm of Sapporo,” said Xander Lao, Cebu Pacific President and Chief Commercial Officer.

Cebu Pacific has been expanding its fleet and adding new routes as it takes advantage of the post-pandemic boom in travel. It recently signed the biggest aircraft deal in Philippine history with Airbus.