Regional flavors go national through franchising

By Sam Christopher Lim, Senior Vice President, Francorp Philippines

Posted at Dec 28 2014 02:49 PM | Updated as of Dec 28 2014 10:49 PM

MANILA – It is an exciting time to be an entrepreneur in our provinces. There are many food enterprises today that were once confined to towns but are now tourist destinations. And despite numerous foreign restaurants entering the Philippines, franchising has helped provincial concepts go from towns to city centers.

The Country Store of the Bohol Bee Farm

The first outlet of The Country Store is nestled within the homey and relaxing Bohol Bee Farm, an apiary-cum-agriculture farm resort in Dauis, Panglao Island, Bohol. The resort serves delicious, big portioned meals from organically-grown vegetables and fruits, 100 percent natural and without preservatives.

After meals, diners do not miss The Country Store of the Bohol Bee Farm for its healthy and mouth-watering array of organic goodies--squash muffins, vegetable lasagna, camote or sweet potato bread served with pesto and honey spread, special coffee from roasted corn and wild berries, organic garden salad (with edible flowers), mustard honey dressing, malunggay or spicy ginger ice cream on cassava cone, lemongrass (tanglad) juice, gumamela hot tea, to name a few.

The owner, Ms. Vicky Wallace, a balikbayan nurse, set up the farm with the cafe and store to advance her advocacy of helping local farmers by marketing the products of the Bohol Bee Farm and other local growers. The organic harvest is used in their cafe which has branches in the Island City Mall and Loboc Tourism Complex in Tagbilaran City, the capital of Bohol.

Franchisees can bring to Manila and all over the Philippines the to-die-for feast of healthy viands and beverages from The Country Store of the Bohol Bee Farm that are all so distinctive, refreshing, and made from organically grown ingredients. The store is a clear signal for other business owners to know that going green, organic, and natural can be very profitable.


The unusual name of this Asian fusion restaurant, one of the newest top food destinations in Cebu, is actually a phrase in the Visayan dialect. When a Cebuano asks “Asa ta kaon?” or “Where do we eat?” one answers “Ila Puti” referring to the place of Chef Jan Rodriguez, nicknamed “Puti” because of his fair complexion.

The beginnings of the restaurant and its chef are as amazing the dishes which he serves, all of which have a story behind them.

Started in 2002, Ilaputi used to be a humble 35-seater carinderia across the University of San Carlos in Talamban, Cebu. The daily line-up of ready-cooked meals was just four dishes, freshly cooked from the kitchen: Silog Special, Peking Pork, Katsuto, and Teriyakatsu.

Today, 12 years into its existence, Ilaputi has become a favorite dining spot in one of the city’s upscale addresses, Asiatown Cebu IT Park, and is now renowned for its fast casual gourmet comfort food made from the freshest ingredients. The classy interiors and light music add to the cozy ambience--just the right setting for a sumptuous, reasonably priced, and surprising mix of dishes.

Jan started cooking when he was in US as an outlet for his creativity, and coming home, continued to whip up dishes for family and friends. From out of his kitchen came out an eclectic mix of flavors that are pleasant to the palate.

His best sellers are Pasta Puti, Beef Stroganov, Chicken Jambalaya, and many more which only Chef Jan can concoct. Customers crave for Saigon Adobo and Vietcondobo Sandwich, Sakana tempura, Mexcebuano Chicken, Chikari, Kari Kulkarni and more. The appetizers alone are fully satisfying: Skin-On French Fries, Buffalo Chicken Fingers, Beef Mediterranean Salad or Phoenix Mandarin Salad.

Downed with refreshing pink lemonade, iced tea, or fruit shakes, a complete meal caps the diner’s experience. For those who like to try their signature drinks, Ilaputi serves 22-ounce blended beverages and house cocktails.


Franchise Talk is a content partnership of with Francorp Philippines. Learn How to Franchise Your Business on Jan 14, 2015. For more information, contact Francorp at [email protected] or visit

About the author:
Sam Christopher Lim is the Senior Vice-President for marketing & strategy at Francorp Philippines. He has over a decade of global marketing experience from Bangkok, Shanghai and most recently London. He is a multi-awarded marketer who graduated with distinction from Oxford University and was awarded with the Young Market Masters award. He is also currently Chair for ASEAN integration for the Philippine Franchise Association.