MANILA – The National Telecommunications Commission (NTC) has directed Globe Telecom Inc. and Smart Communications Inc. of Philippine Long Distance Telephone Co. (PLDT) to ensure uninterrupted services during the upcoming holiday season.
Under Memorandum Order No. 05-122014, NTC Commissioner Gamaliel Cordoba directed the telecom firms to strictly comply with “all unlimited type of service offerings including internet or broadband access service offerings particularly from Dec. 23 to 26, Dec. 30 and 31 as well as Jan. 1 and 2.”
“All necessary network adjustments and maintenance should be undertaken to ensure that the networks are ready to accommodate the expected increase in traffic during the holiday season,” Cordoba said.
The NTC added that operation and maintenance personnel should be on standby to guarantee network availability and reliability.
Globe’s senior vice president for corporate communications Yoly Crisanto said the firm is prepared to accommodate the expected rise in network traffic during the holiday season.
“While we expect a significant surge in voice, SMS and data usage during the holiday season, especially in the hours leading to Christmas and New Year, we want to assure our customers that the Globe network is capable and well equipped to accommodate any upsurge in network traffic,” Crisanto said.
“Customers’ behavior in sending holiday greetings continues to evolve and they now turn to their smartphones and other mobile devices in sending holiday greetings through various online apps,” she added.
PLDT and Smart spokesperson Ramon Isberto, meanwhile, said the PLDT Group has been consistent in making adjustments to its network especially during the Christmas rush to handle about a billion text messages per day.
“In recent years, the traffic is distributed among many platforms and not only calls and text messages. Now you have calls, text messages, instant messaging such as Viber, internet, and Facebook,” Isberto said.
“In a way, it is easier to manage now because there are several platforms and not only calls and text messaging. Before there was around one billion text messages per day but now we have instant messaging, Viber, Facebook, etc,” he added.
Isberto also urged subscribers to make calls and send messages early during Christmas and New Year.