TV5 owner to invest in Indon broadcast firm

By Lenie Lectura, Business Mirror

Posted at Dec 14 2010 11:39 PM | Updated as of Dec 15 2010 07:39 AM

MANILA, Philippines - ABC Development Corp., which runs TV5, is buying into Indosiar, a publicly-listed national television station in Indonesia majority owned by Anthoni Salim, chairman of First Pacific Co. Ltd.

“We will partner with Indosiar. This will be an investment by TV5,” said president Ray Espinosa at a press briefing yesterday.

He did not disclose further details but said this was going to take place after TV5 has commenced its international business, which means expanding its reach as far as Europe, North America, Middle East and Japan.

“For our global business, we will form an international company via a joint venture with PLDT [Philippine Long Distance Telephone Co.]. This expands our reach in the international side. We plan to launch this in the first quarter of next year. Also, TV5 will be present in the region via an investment in Indosiar,” explained Espinosa.

Indonesia is the fourth most populous country in the world. The media investment of TV5 is sure to fuel the organization’s aim to be multimedia leader in Asia. “This will allow us to work closely with Indosiar. This is in line with our goal to be a multimedia company,” added Espinosa.

Earlier, PLDT chairman Manuel V. Pangilinan said he and Anthoni Salim, chairman of the phone giant’s parent firm First Pacific, were in discussion to forge a partnership involving the broadcast firms.

Pangilinan said both firm at an exchange of the networks’ talents. After all, Pangilinan said, there are synergies between the two TV outfits.

Indosiar’s parent company, PT Indosiar Karya Media Tbk, is a member company of the Salim Group conglomerate. PLDT, meanwhile, is owned by First Pacific and Japan’s NTT Communications and NTT DoCoMo.

“I have talked to him. I told him if he wants we can just put the two together so we can share each others’ talents. Our journalists are the best in the region. It’s very easy to learn Bahasa Indonesia. We have been talking about it and I told him that we are interested to help you….Maybe put the two stations together or MediaQuest to invest there,” Pangilinan had said.

Espinosa added that TV5 is expected to post between P850 million and P900 million in revenues this year. The bulk of the projected revenues will mainly come advertising revenues of TV5 programs. “In two years, we are probably going to be Number 1 and by middle of next year we would have already covered 95% of national urban areas,” added Espinosa.

MediaQuest is the media holding company of the PLDT retirement fund.

The broadcasting firm, which is more known as TV5, is confident it would hit the numbers by the end of the year, Espinosa told reporters.

The company official said TV5 is spending P7 billion in capital expenditure for broadcast transmission, network and operations, inclusive of new studios and offices this year. MediaQuest, he added, will continue to invest in expanding TV5 to be able to achieve its target of being the Number 1 broadcasting network in the country in the next 3 years.

“We will be expanding, same as the reach and strength of the two leading broadcasting networks, by rolling out in all areas where the two networks are present,” he said.

MediaQuest holds a 100% stake in TV5, the television network of former PLDT chairman Antonio “TonyBoy” Cojuangco, and Primedia Inc., the broadcasting firm’s block airtimer. The acquisition cost MediaQuest about P5 billion.