Ayala Land Premier is developing The Courtyards in Imus and Dasmarinas, Cavite
MANILA, Philippines - Ayala Land Premier is developing a new high-end subdivision in Imus and Dasmariñas, Cavite, just 15 to 20 minutes away from Alabang.
Ayala Land Premier head Jose Juan Jugo called The Courtyards, a 130-hectare property, as the company's "blockbuster" project for this year.
The Courtyards, which was launched in June, has already posted over P3 billion in sales out of the P4 billion inventory released.
"The project is anchored on what we call, 'new suburban living' in the South... We believe the South has developed into something special, something the North is now following... Where people move out of the city to the suburbs while still enjoying proximity to where everything is happening," Jugo said in a press briefing on Wednesday.
The Courtyards is named as such because of the placement of the lots -- with 6 to 8 lots for each "courtyard", similar to a cul-de-sac.
Phase 1 has 431 lots, with areas ranging from 470 to 1,947 square meters in area. The lots were sold at P25,000 to P40,800 per square meter, or an average of P12 million per lot.
The project is accessible from multiple points, through South Luzon Expressway (SLEX) via the Alabang Exit, or Emilio Aguinaldo Highway leading to Daang Hari Road, as well as Jose Abad Santos Road. It will also be accessible via the MCX (Muntinlupa-Cavite Expressway)-SLEX interchange, which will be opened by the second quarter of 2014.
It has a community center, play field, swimming pool and multi-purpose court.
Unlike in the past when buyers had to design their homes in accordance with Ayala's theme, this time there is no such restriction at The Courtyards which allows "open architecture."
The Courtyards is also near the Alabang Town Center, as well as District malls in Imus and Dasmariñas.
The target market for The Courtyards is "full nesters" or families with one or more children or couples that are planning to add more to their brood.
Jugo noted they have noticed pent-up demand from Ayala Alabang, a high-end residential subdivision the company developed in the 1980s.
"When Ayala Alabang was launched in the 1980s, it went very fast. And the trading of lots there is still robust. We felt there would still be a demand from people who could not get what they were looking for in Ayala Alabang, they could find it here. True enough that's what we're seeing," he said.
In November, Ayala Land Premier released 193 new lots worth over P4 billion to cater to the strong demand.
Ayala Land Premier expects to completely sell out the project by the middle of 2015.
Development of The Courtyards has started and turnover of the lots is expected by the first quarter of 2016.