MANILA -- DoubleDragon said it signed up Kapamilya stars Daniel Padilla and Kathryn Bernardo as endorsers for its CityMall chain, according to its chairman, Edgar "Injap" Sia.
Sia and Double Dragon co-chairman Tony Tan Caktiong signed up the Kapamilya love team as brand ambassadors on Wednesday, the developer said in a statement.
"The generation of KathNiel and their massive fan base will further boost CityMall's strong market penetration around the Philippines," Sia said.
CityMall is envisioned to become one of the largest independent community mall chains in the country and will be mostly located in the Visayas and Mindanao.
DoubleDragon plans to open 100 CityMall branches by 2020, Sia said.