MANILA -- Globe Telecom said Wednesday its data traffic rose 49 percent in the first 9 months of the year, as the telecommunications industry braced for the entry of third player.
Globe said it deployed 12,000 LTE cell sites as of end of September, with LTE coverage in 90 percent of cities and municipalities nationwide.
The telco said it was "fully utilizing" its 700 MHZ, 2,600 MHZ and other spectrum assets.
"This development affirms our business strategy that sustained investments in enhancing network capacities and coverage will enable us to keep our competitive edge in the data space and allow us to sustain our growth momentum," said Globe president and CEO Ernest Cu.
On Nov. 7, regulators awarded Mislatel, a joint venture of China Telecom and Davao businessman Dennis Uy "provisional" rights to challenge Globe and PLDT Inc.
Globe said it invested P32.5 billion in the January to September period to meed data demand from its 65.4 million mobile customers.