ABS-CBN TVplus expands to Batangas, grows digital reach


Posted at Nov 12 2018 12:27 PM

ABS-CBN launches its digital TV broadcast in Batangas via TVPlus through a ceremonial switch-on-event. In photo: Mark Awiten, Cinemo Channel Head, Danie Sedilla-Cruz, Yey and Knowledge Channel Head, and Woodrow Francia, ABS-CBN Southern Tagalog Area Head. Handout

MANILA - ABS-CBN said it launched its TVplus digital service in Batangas, a province south of the capital with nearly 2.7 million people.

Batangas is the sixteenth signal coverage area of ABS-CBN TVplus. Some 6.2 million units of the digital TV box have been sold as of end October.

The network rolled out TVplus box with a ceremonial switch-on followed by a showcase of stars, a KBO public viewing and on-ground activities of exclusive channels at the Lipa City Youth and Cultural Center.

"With the ABS-CBN TVplus box, residents in Batangas can now enjoy clear picture, crisp sound, exclusive channels, and an affordable pay-per-view service with no monthly fees," the network said in a statement.

ABS-CBN TVplus offers exclusive channels such as CineMo, YeY, Knowledge Channel, and DZMM TeleRadyo. The 2 other free-to-air channels are ABS-CBN and the sports channel, ABS-CBN S+A.

ABS-CBN TVplus has driven up digital penetration in non-cabled homes in Metro Manila (71.6 percent in August 2018 from 55 percent in August 2017), Mega Manila (64.7 percent in August 2018 from 44 percent in August 2017), and in the suburbs (57 percent in August 2018 from 33 percent in August 2017), according to a survey by Kantar Media.

ABS-CBN is the first media and entertainment company in the country to switch to digital with the launch of TVplus in 2015.

News.abs-cbn.com is the website of ABS-CBN Corp.