Codetoki’s Honeylyn Balingcasag, Ademar Tutor and Donna Limoran.
MANILA – Seeking a job in the information technology (IT) industry has been made easier and more interesting by two Filipino developers, who created a “gamified” online platform that matches jobseekers with suitable employers.
Created by University of the Philippines (UP) Cebu graduates Honeylyn Balingcasag and Ademar Tutor, Codetoki allows fresh graduates to showcase their coding talents to companies searching for qualified applicants.
The jobseeker and the employer will be matched based on points earned through coding challenges.
“Ideally, Codetoki will bridge the gap between what the industry needs and what the academe produces,” said Balingcasag, a management graduate from UP Cebu.
“Codetoki aims to help fresh graduates with no industry experience hone their skills and showcase their potential to companies. It will also ease the companies’ pain in their search for qualified applicants,” she added.
The software industry in the Philippines has grown rapidly with $1.16 billion export revenues by the end of 2012, according to Philippine Software Industry Association (PSIA) president Joey Gurango.
Despite this, talent supply remains to be a challenge to the industry.
Codetoki not only aims to beef up the quality of the computer science and IT talent supply, but also enables coders to build their portfolio online.
“We want to send a message to students to keep learning because the opportunities available are grand. There are resources like Codetoki available online and mostly for free. The basic knowledge of programming can be self-learned. What they need is the right attitude to take control of their careers,” Balingcasag said.
Balingcasag and Tutor said they aim to offer Codetoki in the future to other countries with similar problems of employability and talent supply shortage.
Balingcasag and Tutor, a computer science graduate, also founded programming Ruby on Rails and design shop Bootyard.
Codetoki placed third and won the Best in Social Enterprise App award at the “Startup Weekend in Cebu” in 2012.
The Codetoki team also won first place in AppBridge, an initiative of the World Economic Forum (WEF) and the Forum of Young Global Leaders (YGL) in 2012, and in AppsForAsia, a competition sponsored by Microsoft and Asian Development Bank (ADB).