ABS-CBN leads urban, rural ratings in October


Posted at Nov 03 2017 11:59 AM

MANILA - ABS-CBN said Friday it maintained the nationwide ratings lead in October, ahead of the competition in all regions.

Citing a nationwide survey of urban and rural homes by Kantar Media that represent the country's entire TV viewing population, ABS-CBN said it had a national audience share of 46 percent, 13 points ahead of GMA Network with 33 percent.

ABS-CBN said it was ahead of GMA in all regions, 36 percent versus 34 percent in Mega Manila, 41 percent versus 27 percent in Metro Manila, 43 percent versus 34 percent in Luzon, 53 percent versus 28 percent in the Visayas and 50 percent versus 33 percent in Mindanao.

The Kapamilya network also led across all time blocks against GMA, 39 percent versus 32 percent from 6 a.m. to 12 p.m., 47 percent versus 33 percent from 12 p.m. to 3 p.m., 42 percent versus 39 percent from 3 p.m. to 6 p.m., and 50 percent versus 31 percent in the primetime block from 6 p.m. to 12 midnight.

Nine of the 11 most watched programs nationwide in October also belong to ABS-CBN, led by the long-running police drama FPJ’s Ang Probinsyano, which recorded a national TV rating of 39.9 percent.
Also in the top 10 were TV Patrol (34.4 percent), La Luna Sangre (33 percent), Little Big Shots (31.3 percent), Wildflower (28.9 percent), Wansapanataym (27.5 percent), MMK (27.1 percent), Home Sweetie Home (27.1 percent), and Goin Bulilit (24 percent).

As of mid-September, ABS-CBN said it sold 3.6 million units of its TVplus digital service, helping drive its terrestrial television penetration in Metro Manila. One in 2 homes in the area have TVplus, according to Kantar.

 ABS-CBN also offers content online through iWant TV. The top five most watched programs on the platform in October were La Luna Sangre, Wildflower, FPJ’s Ang Probinsyano, Pusong Ligaw, and The Good Son.

News.abs-cbn.com is the official news website of ABS-CBN Corp.