When do Pinoys start shopping for Christmas gifts?

ABS-CBN News

Posted at Nov 03 2014 04:48 PM | Updated as of Nov 04 2014 12:48 AM

MANILA, Philippines - Have you started shopping for Christmas presents yet?

For a small percentage of Filipinos, shopping for the holidays starts as early as July. This according to Google's study "How Filipinos Shop During the Christmas Season."

The study showed 4 percent of Filipino shoppers start doing online research for Christmas items to buy as early as July. Around 36 percent of Filipinos usually start researching online for gifts in November, while 19 percent only start doing it in December.

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Many Filipinos go to online shops to find inspiration for gifts, although they still prefer going to the stores to actually buy.

The Google study showed 72 percent of Filipinos surveyed reporting they got their inspiration online, while 69 percent said they got gift ideas from window shopping.

At the same time, the Google study showed clothing and accessories are the most popular gift choice among Filipinos, followed by toys and food/recipes/beverages.

But what do Filipino shoppers look for when buying Christmas gifts?

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The study showed Filipinos prefer gifts that offer value for money (84%), price (80%), and quality (78%).

In light of this study, Google gave some suggestions for online companies who want to tap this trend:

Awareness (October to December): Be present for early gift buyers and raise others' awareness for your brand/product.

Consideration (November to December): Sustain awareness and re-engage with potential buyers.

Last minute buys (December): Capitalize on customers’ buying intent and trigger last-minute buys.

"The holiday season is also the busiest time for shopping, hence a deeper consumer knowledge should give businesses the advantage of providing what their customers truly need and prioritize,” said Ryan Morales, Google Philippines Country Marketing Manager.