Four tech trends shaping Southeast Asia: Nielsen Holdings


Posted at Nov 01 2017 05:48 PM

Four technology trends will create business opportunities in Southeast Asia in the next 5 years, according to global performance management company Nielsen Holdings.

Nielsen identified these technology trends as: the rise of the sharing economy, spread of existing technology and infrastructure, big data and artificial intelligence, and cashless payment. 

Regan James Leggett, an executive director at Nielsen, said the Philippines, along with its peers in the region, need to prepare - to reap new opportunities. 

Leggett said the rise of the sharing economy and the spread of existing technology, particularly better quality internet access, will drive investment and consumption in rural areas.

"On the other hand, big data and artificial intelligence, along with cashless payment systems will probably be more prominent in the bigger urban areas," Leggett said. 

He said the four technology trends will present huge challenges for retailers in the region as they drive the development of e-commerce.