Nielsen: Philippines 2nd in global consumer confidence

By Susan Fenton, Reuters

Posted at Oct 29 2012 09:21 PM | Updated as of Oct 30 2012 05:45 PM

LONDON - Global consumer confidence edged higher in the third quarter, underpinned by an improvement in the United States, although uncertainty about the economy continued to cap spending, a survey showed.

Sixty two percent of global consumers said they believed their national economies were in recession, up from 57 percent in the previous quarter, according to the survey by global information company Nielsen, released on Monday. Half of them expected recession to last for another year.

Sixty nine percent of respondents said they were changing their spending habits to save more.

Confidence remained strongest in emerging markets, with India and Indonesia sharing the top spot with 119 points each.

The Philippines was in second place, with 118 points.

Switzerland also featured in the top 10 most bullish consumer markets after its score jumped from the previous quarter, highlighting a widening recovery gap between northern and southern Europe.

Thailand, Belgium, Australia and Norway also saw a noticeable increase in confidence while sentiment deteriorated sharply in Hong Kong, Israel, Argentina and South Korea.

The Nielsen Global Consumer Confidence Index rose 1 point in the third quarter to 92, after dipping 3 points in the second quarter, and was 4 points higher than a year earlier.

The reading of below 100 nevertheless signals consumers are pessimistic about the outlook.

Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen, said further policy action was needed to boost global consumer confidence.

"Much depends upon policymakers in the U.S., Europe and Asia to ensure healthy growth and lower unemployment as we move into
2013," Bala said.

"Support for the weaker economies in Europe and eliminating the threat of combined tax increases and federal spending cuts in the U.S. are critical. Emerging economies, such as China and India, need to also shift more toward domestic consumption and industrial liberalization respectively.

"With the right policy actions, the global consumer will gain confidence to resume spending next year," he added.

The survey was conducted between Aug. 10 and Sept. 7 and covered more than 29,000 online consumers across 58 markets.

Euro zone woes

Hungarians, struggling with economic recession, rising inflation and uncertainty about whether the government will secure an IMF aid deal, remained the most pessimistic consumers for a fifth straight quarter, although their score jumped 7 points from the second quarter.

Greece, Italy and Spain, at the centre of the euro zone debt crisis, were also among the weakest consumer markets. While confidence deteriorated in Spain, however, it picked up slightly in Greece and Italy.

Nielsen Global Consumer Confidence Index in the third quarter, 2012 (Change from Q2, 2012 survey in brackets):

Top 10 index readings Bottom 10 index readings
Indonesia/India 119 (-1,0) Bulgaria 64 **
Philippines 118 (+2) Slovakia 62 **
UAE 114 (+6) France 61 (0)
Saudi Arabia 113 (-2) Romania 60 (-2)
Thailand 112 (+8) Japan 59 (+2)
Brazil 110 (+4) Spain 48 (-4)
China 106 (+1) Greece/Italy 46 (+3,+5)
Malaysia 105 (-6) Croatia/Portugal41 (-4,+1)
Switzerland 104 (+10) S. Korea 40 (-10)
Egypt 103 (0) Hungary 37 (+7)