MANILA - Almost three-fourths of non-cabled homes in Metro Manila are now watching TV via digital terrestrial television (DTT) due to the robust sales of ABS-CBN TVplus, the company said in a statement.
ABS-CBN TVplus sold 6.1 million boxes since its launch in 2015, bringing the total non-cabled Metro Manila homes with DTT to 71.6 percent from 55 percent in August 2017, the statement said.
In Mega Manila, non-cabled homes that are using ABS-CBN TVplus rose to 64.7 percent from 44 percent in the same period last year, based on the latest survey conducted by Kantar Media in August.
The survey showed that a growing number of Filipinos are now watching TV via DTT.
The biggest growth in DTT penetration is in the suburbs where 57 percent, or more than half of non-cabled homes, now watch TV shows using an ABS-CBN TVplus Box, the report said.
It has has grown 24 percentage points in consumer acquisition from 33 percent in August 2017, the report showed.
"The continuous migration of viewers from analog to digital shows their eagerness to enjoy the life-changing benefits of ABS-CBN TVplus," the company said.
ABS-CBN TVplus users can enjoy clear TV viewing, crisp sound, more exclusive channels and affordable pay-per-view service with no monthly fees.
ABS-CBN said it is leading the country’s departure from analog following the government’s mandate for all broadcasting companies to migrate to digital TV before 2023.
It is also the first media and entertainment company in the country to make the historic switch from analog to DTT to transform the viewing experience of Filipinos when it launched ABS-CBN TVplus in 2015.
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