Villar's AllHome prices IPO at P11.50 per share amid IKEA arrival next year

Neil Jerome Morales and Anshuman Daga, Reuters

Posted at Sep 26 2019 03:39 PM | Updated as of Sep 26 2019 05:15 PM

MANILA/SINGAPORE - Manny Villar's home furnishing retailer AllHome Corp on Thursday priced its initial public offering (IPO) at the low end of its indicative range, at a time when the local IPO market is showing signs of picking up.

The deal comes at a challenging time for brick-and-mortar retailers as shoppers increasing shift online, while home furnishing competition in the capital Manila, where most of AllHome’s stores are located, is likely to intensify with the Philippine arrival next year of Sweden’s IKEA.

AllHome will sell shares at P11.50 ($0.22) each, versus guidance of P11.50 to P14, the company said in a notice to the stock exchange, confirming a Reuters report earlier on Thursday.

AllHome’s IPO could raise up to P14.9 billion or $285.35 million, the largest Philippine deal since the $380 million maiden share sale of Pilipinas Shell Petroleum Corp in October 2016.

The books for AllHome’s IPO were multiple times covered at a higher price but the company opted for the lower price to increase the attractiveness of the stock when listed, said people with direct knowledge of the matter, who declined to be identified as they were not authorized to speak to the media.

The Philippine stock market is among Southeast Asia’s top performers this year, up about 5.7%, though momentum has stalled somewhat in recent months.

Noel Reyes, chief investment officer of Security Bank Corp, said riskier assets such as shares are being weighed down by external factors, including the spreading impact of a Sino-U.S. trade war characterized by tit-for-tat import tariffs.

“For the IPO to fly, AllHome has to give additional potential returns,” Reyes told Reuters.

Villar, a former presidential candidate and the Philippines’ richest man, also has interests in banking, gaming, real estate and utilities.

Philippine firms are increasingly tapping the capital markets this year compared with 2018 when there was just one IPO that raised about $150 million. AllHome is the third domestic IPO this year.

More Philippine companies are set to launch IPOs later this year. Early this month, the hospital unit of Metro Pacific Investments Corp filed for an IPO that could raise up to 83.33 billion pesos ($1.59 billion).