JAKARTA - Makati City's roadside food vendors, called Jollijeeps, are set to join the digital economy, ride-sharing and food delivery firm Grab said Tuesday.
The company said it plans to digitize some 5 million micro-entrepreneurs in Southeast Asia, including Makati's Jollijeeps, by 2025 as part of its Grab For Good initiative launched here.
The company is looking at transforming small businesses such as Jollijeeps and home-based stores with a QR payment system as well as capital financing, among others, Grab vice president for Marketing Cheryl Goh said.
Bringing small vendors online will help expand their reach, Goh said.
“A very big part of our initiative for Grab For Good in the Philippines is trying to empower small businesses. One very big initiative that we’re doing today is to work with all the Jollijeeps in the Philippines, to help digitize their businesses,” Goh said.
One Sisig, a stall in Makati City, for example, has earned P2 million in 6 months after signing up with GradFood, its Philippine unit said.
“Through GrabFood, we can extend their services through way more people. We also need to empower home business, so maybe you’re selling cookies at home, you can also use the GrabExpress platform to deliver to a wider audience,” Goh said.
At least 20 Jollijeeps are already on the platform, Grab Philippines said.