MANILA – Web services provider Yahoo has unveiled a new logo, as it attempts to maintain relevance in an increasingly cutthroat industry.
The new logo, which features the brand in a purple lower-face text against a white backdrop, “reflects a new brand strategy for Yahoo that focuses on helping users find a more personalized, customized experience online,” said Pentagram, the design firm behind the logo.
Yahoo said the its new look “is just a sign of bigger, more important changes in the works.”
“We’re rolling out a series of new products and features to help you get more of what you love,” it said.
Yahoo, founded in 1995, once ran the most popular email service and was visited by hundreds of millions of users, but steadily lost out to Alphabet Inc's Gmail.
Yahoo's services include email, search engine and a news service. The company had rejected a $45 billion buyout offer from Microsoft in 2008, only to sell its core business for $4.48 billion to Verizon Communications Inc in 2017.
Verizon combined the business with AOL to form a venture called Oath. Verizon shares were marginally up in morning trade.
– with a report from Reuters