MANILA - ABS-CBN Corp. has sold 1.5 million digital TV boxes since it rolled out its digital television service in February 2015, the Lopez-led multimedia company said Tuesday.
The strong sales of the TVplus boxes were attributed to the strong performance of new content, stronger distribution with the addition of new coverage areas, and a sustained integrated marketing effort, ABS-CBN DTT and Mobile Head Chinky Alcedo said.
“ABS-CBN has taken huge strides in making the digital television experience more exciting and more accessible to more Filipino families,” Alcedo said.
The company's digital signal transmission expanded in Davao City, Bacolod, Iloilo, and Cagayan de Oro in the second quarter of the year.
ABS-CBN expects further growth of its digital service with the lower price offer of P1,499 being complemented by exclusive features.
“With the new affordable price of ABS-CBN TVplus, our Kapamilyas can now expect even better value-for-money as they enjoy the transformational digital television experience,” Alcedo said.
ABS-CBN TVplus, which offers clear picture and sound with no monthly fees, has rolled out original content from its exclusive channels as well as a new pay-per-view feature called the Kapamilya Box Office.
ABS-CBN is the country's first media and entertainment company to make the historic switch from analog to digital terrestrial television
ABS-CBN reported P20.9 billion in consolidated revenues for the first half of 2016, bringing its net income to P2.1 billion, or 76 percent higher compared to the same period last year.
READ: ABS-CBN net income jumps 76 pct in first half
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