ABS-CBN maintains nationwide ratings lead in August


Posted at Sep 05 2017 04:53 PM | Updated as of Sep 05 2017 04:54 PM

MANILA - ABS-CBN said Tuesday it once again drew more viewers in August compared to its rival TV networks, based on data from Kantar Media.

The country's largest media company said it got a nationwide average audience share of 46 percent versus GMA’s 33 percent.

ABS-CBN’s primetime block (6PM-12MN) also kept its stronghold of the nationwide lead as it scored an average audience share of 50 percent, 19 points higher than GMA’s 31 percent. 

“FPJ’s Ang Probinsyano” continued to hold the top position as the most watched program in the country with a national TV rating of 38.6 percent.

It was followed by the Philippine adaptation of talent-variety-talk show “Little Big Shots,” which recorded 35.9 percent.

Other ABS-CBN programs that made it to August’s top ten were “La Luna Sangre” (33.7 percent), “TV Patrol” (32.5 percent), “Wansapanataym” (28.1 percent), “MMK” (27.4 percent), “Wildflower” (25.3 percent), “Home Sweetie Home” (24.9 percent), and “Goin’ Bulilit” (22.7 percent).

ABS-CBN also kept viewers glued to its morning block (6AM-12NN) and afternoon block (3PM-6PM) that registered average audience shares of 40 percent and 43 percent, respectively, compared to GMA’s 30 percent and 38 percent.

In the noontime block, meanwhile, ABS-CBN’s audience share slightly climbed to 46 percent from the previous month’s 44 percent, while GMA’s dipped to 35 percent from 39 percent.

The Kapamilya network also kept its total day lead in other areas such as Total Luzon as it hit 42 percent versus GMA’s 35 percent, in Total Visayas with 55 percent versus GMA’s 26 percent; and in Total Mindanao with 54 percent versus GMA’s 29 percent.

The network said that as of June this year, ABS-CBN TVplus has already sold 3 million boxes nationwide since its launch in 2015 and significantly boosted ABS-CBN’s TV ratings.

According to data from Kantar Media, ABS-CBN’s audience share in Mega Manila increased to 36 percent in 2017, compared to 30 percent in 2015, as more households were able to experience clearer viewing experience with ABS-CBN TVplus. 
ABS-CBN said it is also rapidly transitioning into a digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.
Its company media website abs-cbn.com logged 36 million users and hit over 1.7 billion page views as of end-May this year, becoming the country’s biggest local media website.

The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls to launch its events place ABS-CBN Vertis Tent later this year, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened last weekend.
ABS-CBN reported a net income of P1.2 billion for the first six months of 2017.

Rank     Channel     Title         Rtg in %
1     ABS-CBN        FPJ'S ANG PROBINSYANO     38.6
2    ABS-CBN     LITTLE BIG SHOTS    35.9
3    ABS-CBN        LA LUNA SANGRE        33.7
4    ABS-CBN        TV PATROL        32.5
5    ABS-CBN        WANSAPANATAYM        28.1
6    ABS-CBN        MMK 25            27.4
7    ABS-CBN        WILDFLOWER        25.3
8    ABS-CBN        HOME SWEETIE HOME    24.9
9    ABS-CBN        GOIN’ BULILIT        22.7
10    GMA        PEPITO MANALOTO     21.2