PLDT unit expects P25-B in 2012 earnings

By Lenie Lectura, BusinessMirror

Posted at Sep 04 2012 07:27 AM | Updated as of Sep 04 2012 07:27 PM

MANILA, Philippines - The broadband services of the Philippine Long Distance Telephone Co. (PLDT) group is seen to rake in P25 billion in revenues this year, an official of the PLDT Home said yesterday.

PLDT Home marketing head Dan Ibarra was referring to the myBro, myDSL, and PLDT Fibr services now grouped into the PLDT Home brand.

“The revenue of PLDT Home is estimated at P25 billion for the year. We can’t compare it to last year because the services were not consolidated then into one group,” said Ibarra in a press briefing yesterday.

Total revenues of the entire PLDT group reached P145 billion last year.

Ibarra said PLDT Home’s newly launched Fiber-to-the-Home service, sold under the PLDT Fibr brand, will differentiate PLDT from other broadband service providers.

PLDT Fibr delivers broadband service with speeds of up to 100Mbps via fiber-optic connection. This is faster than the broadband service delivered through copper lines because it uses light rather than electric currents to transmit data.

“As a leading telecommunications company that aims to provide the best broadband experience to our customers, we are leading the adoption of fiber optic technology to help push the country among those nations with ultra high-speed and advance Internet connections,” said Ibarra.

The country now joins the US, Japan and other nations in the region in terms of providing customers with fiber-optic connection. “This is the future of broadband which is now widely popular in Japan, Europe, US, and even some Southeast Asian countries,” said Nilo Casteneda, head of PLDT Home product development.

PLDT Fibr is initially available in 53 villages and subdivisions. PLDT vice president and head for broadband Gary Dujali said by the end of this month the service will be available in 100 villages.

Initially available in areas such as Ayala Alabang Village and Forbes Park, PLDT Fibr was also recently made available in East, West, North, and Northeast Greenhills, Acropolis, Greenmeadows, La Vista, and Valle Verde in Quezon City; Alabang Hills, Alabang 400, and Hillsborough in Alabang, Muntinlupa; and Dasmariñas Village, San Lorenzo Village, and Urdaneta Village in Makati.

Recent research by analyst firm IDC indicated that Internet-generated broadband traffic will rise 50 percent by 2015, and that increased broadband will ultimately result in more widespread adoption of online applications.

The continuously growing number of users sharing a network, use of advanced applications, faster devices and faster network servers, all of which contribute to traffic congestion, are creating a pressing need for networks to support gigabit transmission speeds.