Cash back app bets on tech-savvy Philippines

ABS-CBN News

Posted at Aug 30 2018 10:27 AM | Updated as of Aug 30 2018 11:18 AM

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MANILA -- Cash back app Shopback is betting on a young, technology savvy market that is just beginning to embrace e-commerce for growth in the Philippines, an official said Thursday.

Shopback allows users to get money back from purchases made through the platform and use them even in other merchants like convenience stores, said country manager Prashant Kala.

"We want to empower the customer in a way that whatever you shop, you get the money back and you can use the money in any way that you want to," Kala told ANC's Early Edition.

Shopback has 300 stores in the Philippines and a total 1,500 in 7 countries. Kala said the app has 1 million users, 63 percent of which use it at least once a month.