MANILA – Sharon Cuneta and Gabby Concepcion’s on-screen reunion brought McDonald’s Philippines “Kamusta Ka?” to the top YouTube ad spot for the first half of 2018.
The minute-and-a-half ad featuring former real-life partners Sharon and Gabby topped the YouTube Ads Leaderboard in the first half of the year for “resonating the most” with audiences across the country, Google Philippines said.
The idea of using the tandem of Sharon and Gabby was prompted by the classic chicken and fries pairing of the fast-food chain, Cholo Perreras, marketing manager for McDonald’s told ABS-CBN News.
"So, when we talked about this classic pairing, we had to look for a tambalan that would rival our products as well," he said.
“I heard that they haven’t met for 25 years. And we’re just so glad that they trusted this brand," he added.
The success of the ad, with over 4 million views on YouTube, was a surprise, Perreras said.
"Jumping into this kind of campaign...papatok ba ito sa mga bata? Especially [since] we’re going to release it in a platform that resonates more with the younger ones, it was surprising that the reception was across the board,” he said.
Aside from celebrity power, McDonald’s, which also ranked No. 10 for its ad with Maine Mendoza, believes that it’s still a good story that captures the attention of viewers.
“I think it comes from the fact that the story is authentic. I still go back to authentic storytelling...if you don’t get the authentic story right, it can fail,” he said.
"Fiction, non-fiction, it latches on something real. Pag pumatok siya, I know that it is something real that is inside there," he said.