TOKYO - Smartphone messaging company Line Corp. said Wednesday it will begin mail order business for smartphone users this fall in Japan, in an attempt to counter U.S. online retailer Amazon.com Inc. and Japanese online shopping mall operator Rakuten Inc.
The envisioned new service to be called "Line Mall" will enable users of Line applications and its business partners to sell and purchase commodities and clothing through smartphones, the Tokyo-based company said.
Method of payment and other details have yet to be decided, it added.
Line CEO Akira Morikawa said at a press conference in Chiba Prefecture near Tokyo that the number of users of Line applications has topped 230 million worldwide as of Wednesday, marking an almost fivefold increase since last August. Domestically, it has around 47 million users.