MANILA – ABS-CBN Corp will soon provide quality content for train commuters after it signed a deal with international media and marketing firm PHAR Partnerships Inc for the first in-train TV network called TUBE.
With over 1,000 TUBE screens installed in the LRT and MRT lines, content such as news, weather reminders, traffic updates and short entertainment videos will soon be available to commuters, ABS-CBN said.
TUBE is a real-time passenger information system approved by the Department of Transportation (DOTr), the country’s leading media and entertainment company said.
The system employs a GPS/location-based system with CCTV cameras to keep passengers updated on interruptions, emergencies and the train's route map.
One-minute newsbites from current events during the day will be screened 6 p.m. everyday, ABS-CBN Corp head for Creative Programs Inc Paolo Pineda said.
"Its a new medium for them to enjoy content and a new medium for us to provide news content. Its another distribution channel for ABS," he said.
In terms of revenue potential, TUBE has access to the commuting workforce in the capital, Phar Inc managing director Prem Bhatia said.
"What we do know is that we just need to make it as engaging as possible, the revenue will follow," Bhatia said.
TUBE has been on line in the LRT2 and MRT3 systems since July 31st. The system will be fully online for the LRT1 in September.
News.abs-cbn.com is the official news website of ABS-CBN Corp.