Cebu Pacific woos bus riders with cheap air fare

ABS-CBN News

Posted at Aug 09 2010 04:39 PM | Updated as of Aug 10 2010 12:39 AM

MANILA, Philippines - Low-cost carrier Cebu Pacific is offering cheaper fare to lure bus commuters into shifting their mode of transportation.

The airline unit of conglomerate JG Summit Holdings on Monday is offering a P499 'Go Lite' seat sale of traditional bus routes from August 10 to 11, 2010 or until seats last, for travel from October 1 to November 30, 2010.

Passengers from Manila to Cauayan, Laoag, Legazpi, Naga, San Jose, Tuguegarao, and vice versa, and from Davao to Cagayan de Oro can avail of the P499 seat sale.

Cebu Pacific's new aircraft fleet of 21 Airbus A320 and 8 ATR 72-500 aircraft, services the said routes.

Passengers traveling from Manila to Bacolod, Catarman, Calbayog, Cebu, Iloilo and Kalibo can get P499 seats, while travelers from Manila to Tacloban, Tagbilaran and Roxas can avail of P599 seats.

'Go Lite' seats from Manila and Cebu to Boracay (Caticlan), and from Manila to Dumaguete are also available for P899.

International routes included in this seat sale are P999 seats from Manila to Kota Kinabalu, P1,499 seats from Manila to Brunei and Ho Chi Minh, and P1,999 seats from Manila to Kuala Lumpur.

Those with check-in luggage will just add P100 upon booking. Passengers will then get 15 kilos free baggage allowance (FBA) on any flight, except Boracay (Caticlan), which only allows for 10 kilos FBA.

"We are also highlighting our low fares to Malaysia, Vietnam and Brunei destinations in this seat sale," Cebu Pacific marketing and distribution vice president Candice Iyog said.

Cebu Pacific claimed it topped Philippine Airline's passenger numbers in the first quarter.It is set to launch direct Manila-Brunei flights on August 21, 2010, and Manila-Beijing flights on September 5, 2010.