MANILA -- ABS-CBN Corp said Friday it kept its lead in nationwide ratings in July, maintaining its status as the country's top television network.
ABS-CBN scored 45 percent, 13 points ahead of GMA Network's 32 percent. The lead was greater than the 12-point difference in June, based on data from Kantar Media culled from 2,610 urban and rural homes that represent 100 percent of the country's total TV viewing population.
Urban areas remain a stronghold for the ABS-CBN as it won in Metro Manila with 41 percent compared to GMA’s 26 percent; in Mega Manila, with 36 percent over GMA’s 32 percent. ABS-CBN also consistently topped rural areas, winning Total Luzon with 40 percent over GMA’s 34 percent; Total Visayas with 53 percent, double GMA’s 25 percent; and Total Mindanao with 52 percent versus GMA’s 29 percent.
ABS-CBN maintained its lead in all time blocks, claiming more viewers during primetime (6 p.m. to 12 a.m.) with 47 percent versus GMA’s 31 percent; the morning block (6 a.m. to 12 p.m.) with 39 percent, compared to GMA’s 30 percent; the noontime block (12 p.m. to 3 p.m.) with 44 percent versus GMA’s 34 percent; and the afternoon block (3 p.m. to 6 p.m.) with 47 percent versus GMA’s 33 percent.
Shows from ABS-CBN also dominated the top 10 list in July with “FPJ’s Ang Probinsyano” remaining at the top, with 37.6 percent, followed by “The General’s Daughter” with 31.3 percent; the recently-concluded “Search for Idol Philippines,” with 30.1 percent TV Patrol, with 28.5 percent “Maalaala Mo Kaya,” with 24.8 percent; “Kadenang Ginto,” with 24.1 percent; “Hiwaga ng Kambat,” with 23.6 percent; “Home Sweetie Home,” with 21.6 percent.
In July, ABS-CBN TVplus sales rose to 8 million boxes since its launch in 2015. It recently added 5 channels: Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.
In June, the company launched a mobile dongle for ABS-CBN TVplus, ABS-CBN TVplus Go, giving mobile Filipinos the chance to watch shows available on networks broadcasting in digital anytime, anywhere.
ABS-CBN also leads all media networks in bringing its content online. It launched streaming service, iWant, which reached more than 1 million mobile app downloads on the first day of its official drop in November last year.