MANILA - Grab's food delivery service is now available 24/7 in select cities in Metro Manila and Cebu starting Thursday to cater to the changing needs of Filipino consumers.
Over 1,000 GrabFood merchants, as well as driver-partners, are now available to take orders anytime of the day to ensure consumers get their fill even during late nights or early mornings, country head for GrabFood Philippines, Edward Joseph Dela Vega said.
During its beta test conducted from March to present, he said late-night orders rose 13 percent and still growing.
"I think when you have a very basic human need such as hunger, it can happen anytime, anywhere at any day. Generally, with the busy lifestyle of people, we'd like to think anyone can benefit from it," Dela Vega told ABS-CBN News.
"We like to make sure that people can fight that "gutom" regardless of what lifestyle they have," he added.
Delivery fee is still at P49 but there will be a slight increase in fees for late-night orders to encourage drivers to stay online even at night, Dela Vega said.
"To enable to cater to that, for example between 12 a.m. to 4 a.m., we have increased delivery fees. It helps encourage our delivery partners to stay online... That part is important given that it's not easy to deliver let's say at 2 a.m.," he said.
The 24/7 service is available in at least 20 locations including Manila, Makati, Quezon City, Pasig, Pasay, Paranaque, Las Pinas, Marikina, Muntinlupa, San Juan, Caloocan, Valenzuela, Mandaluyong, Malabon, Pateros, Navotas, Taguig, Cebu City, Lapu-Lapu and Mandaue, Grab said.
Dela Vega also played down concerns that the 24/7 service would be plagued by "no-show" incidents, where consumers do not claim ordered food items.
"I think as long as we keep improving our processes and keep adjusting to what data shows us then we will be able to do it."
GrabFood started implementing stricter monitoring measures to identify consumers who repeatedly fail to claim orders, as well as "reinforced" reimbursement policies to ensure that drivers are fully compensated when "no-shows" occur.
The platform will roll out a clearer policy for no-shows very soon, Dela Vega said.