MANILA - Waze said Friday it was looking for a local male celebrity to lend his voice to the mobile navigation app.
Waze recently launched Adora, which gives directions in Filipino, to help drivers navigate through the busy streets. The voice is female.
"We are looking for our first male celebrity voice. We’d love to hear from netizens and people across the Philippines who they would want to hear navigate them around," Waze Asia Pacific Lead Mona Weng told ANC's Market Edge with Cathy Yang.
"Adora," meaning "beloved," is an appropriate name for the app's first Filipino-language voice, she said.
Weng said Wave also recently launched a "custom voice" option, allowing users to record their own voices for the navigation app.