Harry Potter breaks PH weekend box office records

by Coco Alcuaz, ANC

Posted at Jul 18 2011 07:26 PM | Updated as of Jul 19 2011 03:33 PM

MANILA, Philippines - "Harry Potter and the Deathly Hallows, Part 2" broke records for opening weekend ticket sales worldwide, including the Philippines.

Based on information from the three biggest movie theater operators in the country, Deathly Hallows 2, the final movie in the series based on J.K. Rowling's books about a boy wizard, did at least 38% better than the Part 1.

SM said Dealth Hallows 2 actually did 70% better than Deathly Hallows 1, but that's in part because it opened new shopping malls and movie theaters since the first installment.

Robinsons, which has 90 movie theaters in 29 malls, said ticket sales for Part 2 were 52% more than Deathly Hallows 1.

In US and Canada, Deathly Hallows 2 brought in $1.69 million in ticket sales from Friday to Sunday, beating the take of another box office hit, The Dark Knight Rises, in 2009, according to Bloomberg News.

Box office sales rose in part because of more 3D ticket sales.

The movie opened on 11,000 screens in the US and Canada, 4,000 of them 3D. Movie tickets average about $10 or P430.

The last Harry Potter movie also set a new record in weekend sales around the world, bringing in $476 million.