MANILA -- Shakey's Pizza Asia Ventures said Tuesday it opened its first store in Dubai, as it bets on Filipinos working in the Middle East for growth.
The franchisee for the store, Aljeel Capital, committed to open 9 more Shakey's stores over 5 years, the Filipino restaurant operator told the stock exchange.
"Dubai, UAE, and the rest of the Middle East are great markets for us," Shakey's Pizza Asia Ventures president and CEO Vic Gregorio said.
Customers lined up for as long as 1 hour during opening day, according to the disclosure. The menu is halal-certified, according to the company.
The store in Dubai is the second international store for Shakey's Pizza Asia Ventures, which has perpetual rights to the Shakey's brand in the Middle East, Asia (excluding Japan and Malaysia), China, Australia, and Oceania.
The company said it planned to open at least 20 outlets outside the Philippines in the next few years.
Rival Yellow Cab also has a store in Dubai.