How advertisers can tap YouTube to reach their market


Posted at Jul 12 2019 03:47 PM

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MANILA -- Regardless of length, YouTube ads that engage audiences in meaningful ways help companies get their message across, parent company Google said Friday.

Six-second or multi-part videos on the platform must "connect effectively" and "convey stories in an engaging way," Google Philippines country marketing head Gabby Roxas.

YouTube will recognize the best ads on the platform later this year, Roxas said.