PR industry groups back renewal of ABS-CBN franchise

ABS-CBN News

Posted at Jul 07 2020 04:14 PM | Updated as of Jul 07 2020 06:34 PM

Supporters flock to a freedom wall to sign and express their sympathies and support for ABS-CBN at the network's broadcasting center on Sgt. Esguerra Street in Quezon City on July 5, 2020. The company's franchise hearing in the House of Representatives is expected to wrap up this week. Fernando G. Sepe Jr., ABS-CBN News

MANILA - (UPDATE) Three public relations industry groups said on Tuesday they are backing the renewal of ABS-CBN’s broadcast franchise citing the network’s role in providing information and entertainment, as well as charity, to Filipinos amid the COVID-19 pandemic. 

The International Public Relations Association of the Philippines, International Association of Business Communicators Philippines and the Public Relations Society of the Philippines said the network has been "helping make this global health crisis more bearable.” 

The three groups said ABS-CBN has done this by providing updates on the COVID-19 crisis, sharing inspiring stories about frontliners and patients who recovered, airing virtual Holy Masses, sharing music by Filipino artists, and re-airing inspirational teleseryes on faith and family values, among others. 

The network, the groups said, has also pushed people to help others. 

“Its continuously aired appeals are bringing together diverse generous donations from institutions and people from all walks and stations of life in the country and from Filipinos abroad,” the PR industry groups said in a statement. 

Because of these contributions, the PR groups said Congress should “consider the far-reaching benefits of allowing ABS-CBN to continue operating.”

“We believe that the value and sincerity of an institution are seen in times like now,” the PR groups said. 

They also called for fair treatment of the company with respect to the resolution of issues raised against it.

A joint House panel wrapped up its 12th hearing on ABS-CBN’s franchise renewal application on Monday and is expected to vote on the measure on Thursday. 

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