Social media marketing among 'rising skills' needed by Pinoy jobseekers, says LinkedIn


Posted at Jun 24 2019 10:33 PM

MANILA - Job seekers with social media marketing skills will be in-demand in the near future, said human resource social networking platform LinkedIn. 

In its Future of Skills 2019 study, LinkedIn identified social media marketing, along with front end web development, and human-centered design as the top three "rising skills" in the Philippines. 

"It’s not only professionals adopting these skills, organizations are also vying for talent with these skills. These skills may be nascent now but will potentially see wide-scale adoption in the future," LinkedIn said in its report. 

The platform defined social media marketing as "promoting products and/or services through social media platforms to achieve
business goals."

Front end web development meanwhile involved converting data to a graphical interface to build websites or web apps. 

Human-centered design develops solutions to problems with a deep focus of understanding the human perspective in all steps of the process, LinkedIn said. 

"The skills that got you to where you are today are not the skills you will need for the future," the company said.

LinkedIn said that when it compared the digital skills in demand in 2017 versus 2016, there were skills like software engineering management which were high in demand in 2016 but were lower in rank in 2017. 

Meanwhile skills like AI, Big Data and Cloud Computing, the so-called ABC skills, climbed up the ranks, LinkedIn said. 

Tech-based skills will also be much sought-after in other countries in the Asia Pacific region. 

LinkedIn identified blockchain, workflow automation, and gesture recognition as among other rising skills that Asia Pacific employers will be looking for. 

"In fact by 2020, APAC will face a labor shortage of 12.3 million workers, rising to 47 million in the following decade," the company said.