AirAsia pursues digital services, SE Asia integration

Gigie Cruz, ABS-CBN News

Posted at Jun 21 2017 06:34 PM

AirAsia pursues digital services, SE Asia integration 1
AirAsia CEO Tony Fernandes announces its One AirAsia Campaign at the 2017 International Paris Air Show at Le Bourget, France on Tuesday. Gigie Cruz, ABS-CBN News

PARIS - AirAsia is looking to increase digital services to make flying easier as it moves to integrate its Southeast Asian operations, CEO Tony Fernandes said Tuesday.

One of the world's largest low-cost carriers was named best budget airline for the 9th time by Skytrax during the Paris Air Show here.

Fernandes said AirAsia hoped to become a "digital airline," where digital services can make booking and checking in easier.

The One AirAsia campaign envisions a connected ASEAN community airline, focused in developing routes around Asia, Including China and India.

"We want to move towards One AirAsia, a truly ASEAN community airline. We also want to recreate ourselves as a digital airline and use technology to drive more value.” Fernandes said.