Smart, Sun Cellular to offer Yahoo mobile search service
SINGAPORE - Internet media firm Yahoo Inc said Tuesday that its mobile search service will be offered by Philippine telcos Smart Communications and Sun Cellular and four other telecom companies in Asia.
Yahoo said it has 60 such partnerships worldwide including with Mahanagar Telephon Nigam (MTNL) in India, Hong CSL Limited, Smart Communications and Digital Mobile Phlis (Sun Cellular) in the Philippines and Vibo Telecom in Taiwan.
"We are now able to reach 600 million subscribers," David Ko, Asia managing director and vice president of Yahoo's mobile division, told reporters at a media briefing.
"This creates the scale to make mobile advertising attractive."
He said the mobile advertising market is expected to rise to $16.2 billion in 2011 up from $1.5 billion in 2006 and that Yahoo "would obviously love to take a large chunk of that pie."