DOT seeks public apology from McCann over ad campaign


Posted at Jun 15 2017 04:45 PM

MANILA - The Department of Tourism on Thursday sought a public apology from advertising agency McCann Worldgroup over an alleged "copycat" campaign that has drawn negative publicity.

The DOT scrapped the "Sights" campaign, which featured a blind Japanese man, after it was found to be similar to a South African ad, also produced by McCann 3 years ago.

"We are asking McCann to issue a public apology regarding this eventuality," Tourism Assistant Secretary Reynaldo Ching said.

"Hindi naman yata tama na we will be paying for something delivered to us which... has allegations of just being a copycat version," he continued. 

The DOT also said it would start a new campaign based on the previous "It's More Fun in the Philippines" slogan. The new TV ad is targeted for release in the 3rd quarter.

The P650-million budget for the ad campaign is intact and has not been paid to McCann for the "Sights" video, said Assistant Secretary Frederick Alegre.