MANILA -- ABS-CBN Corp said Thursday it won the TV ratings war in May, maintaining its lead over GMA Network, based on Kantar Media ratings.
The country's largest media and entertainment network had a 44 percent audience share in May compared to GMA's 31 percent, according to a Kantar poll of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population
ABS-CBN remained the top network in urban and rural areas, as it earned 42 percent versus GMA’s 24 percent in Metro Manila; 36 versus GMA’s 31 percent in Mega Manila; 39 percent over GMA’s 34 percent in Total Luzon; 53 percent versus GMA’s 25 percent in Total Visayas; and 51 percent versus GMA’s 28 percent in Total Mindanao.
It likewise continued to lead in all time blocks, winning primetime with 47 percent versus GMA’s 33 percent; the morning block (6 a.m. to 12 p.m.) with 34 percent, compared to GMA’s 30 percent; the noontime block (12 p.m. to 3 p.m.) with 43 percent versus GMA’s 31 percent; and the afternoon block (3 p.m. to 6 p.m.) with 50 percent versus GMA’s 30 percent.
ABS-CBN shows also dominated the top ten shows in May with "FPJ’s Ang Probinsyano" still the undisputed number one show in the country with 37 percent; followed by "The General’s Daughter" with 31.2 percent; "Search for Idol Philippines" with 28.8 percent; "TV Patrol" with 27.3 percent; "Maalaala Mo Kaya" with 25.6 percent; "Kadenang Ginto" with 25.3 percent; new fantasy series "Hiwaga ng Kambat" with 23.1 percent; and "Home Sweetie Home: Extra Sweet" with 22.7 percent.
As of February, ABS-CBN TVplus already sold 7 million boxes since its launch in 2015. It recently added 5 new channels to its current line-up: the Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.
In June, the company launched a mobile version of ABS-CBN TVplus, ABS-CBN TVplus Go targeting commuters who watch content on their mobile devices.
The company also recently launched its new streaming service, iWant, which immediately became the most in-demand app for Filipino iOS and Android users, with more than 1 million app downloads on the first day of its official drop.